Contents & Features
|Simple, easy, economical,
nutritious, & pleasurable
|Voluntary simplicity and
|The women´s economy|
|Finances, stats, and quantification|
Tactics & Alliances
|Suites of products and services,
marketing, partnering and
seasonality that worked
´Better Homes´ Strategy
|More equity & less debt,
fewer expenses, less maintenance,
more space and ease of use...
a business launching strategy
Some of our best tricks for achieving this balanced satisfaction have come from following the lead of my children. Our children´s sense of proportion is, in important ways, more trustworthy than what we´ve been taught. We can be their partners in exploring simplicity by being respectful of their ideas and values, adding our own contributions for joint testing.
My daughter´s recent abstraction of icing makes a marvelous example. At first, I was skeptical that such an ´extra´ was not a camoflage for a failed baking idea or at least a decadent excess. But her Mocha Yogurt Icing, in fact, makes a significant improvement in nutrition over the standards while enhancing our basically hedonist goals in celebrating with a dessert.
Worldwide, population growth is adding a billion to our number in a little over ten years time so we could double the current population in under fifty years at this rate. In the US, the doubling is expected to take sixty years, not long at all, less than a lifetime. At about the same time our ethnic and racial balance will be testing the equity and unity questions that have wrecked other nations. Our added population will absorb the surplus we now provide for export, even in the event of social peace for the duration.
Advertising is a powerful force that represents the interests of more affluenza. In spite of it, daily more Americans have begun to realize that the possessions and fantasy they are pursuing have a price that´s not listed on the ticket. Diverted investment opportunities, diminishing returns on ever more fantasies, the weight of unrealized dreams, the loss of freedom of movement, space and time.
Thirty years ago Paolo Lugari founded Gaviotas, a community in the barren and politically turbulent outback of Columbia, weaving together visionaries, techinicians, artisans, rural peasants, ex-urban street kids and Guahibo indians. As an environmental success story, their achievements would be legend but better than that was the sense of community that developed, with no judges, police or crime or even political/religious conflicts as they struggled with adversity and celebrated their day-to-day progress with their own music and arts.
Starting early would be desireable, taking smaller risks, taking the time to know our own strengths, interests, and weaknesses. Valuing your priorities will lead to a very selective curriculum, including only those topics that suit and only as much as they suit. Handling freedom would emerge in the struggle to assemble your personal prerequisites so you can meet the challenges on this route as they arise. Pursuing this path from the beginning results in a finely tuned set of knowledge skills adapted to exactly the requirements of your chosen tasks as well as judgement, self-motivation, self-discipline and appropriate self-esteem. Best of all, our skill at knowledge acquisition has been honed for future use, whenever necessary.
One question at a time. First, union activity around the turn of the last century was driving the hours down and fighting brutal working conditions till working in big industry became more attractive than subsistence farming, bringing floods of un-unionized labor into the marketplace to fuel the growth of assemblylines. The struggles in that arena made little more headway when economic times became turbulent and eventually stalled when the economy began shifting from the adversarial mutations in manufacturing to a service economy.
Meanwhile, the most fertile areas of growth are in becoming self-employed. Women have a firmly established base in number and diversity of choices there. We have fundamental banking and property rights more or less in place now. Equally important, at this point in the picture, a convergence of several opportunities and realizations give women an option that opens the door to better solutions for the rest of our problems.
It´s because women have the most to gain and weren´t sucked into job-legitimacy for as long as men were. Women are still the ones closest to our children´s needs. Women are the most underpaid, even at the entry level positions where discrimination is much harder to disguise. Over the course of time women´s pay gap becomes ever wider and top management has openly established its right to continue their exclusion of women. And last but not least, business management at the CEO level is closer to home management than it is to employment-logic. Isn´t that ironic.
By nature, averages obscure the range of incomes within the group so we´ll need more than averages to explain what´s happening. Are those we meet day-to-day representative of a subgroup?
So we´ll be watching for more research on real income comparisons and trends, though maybe we´d rather the data go uncaptured, and untaxable. At the moment however, the existing averages are apparently favorable.
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